I was lacking inspiration for my next blog post until last night. While hanging out at a friend’s house I overheard my buddy, an actor chatting with a receptive group of acquaintances about his craft. He said something that resonated with me as the owner of an event venue in Los Angeles.
My friend was saying that there were two parts to acting. The first was to make people believe. If people think that you’re faking it, you’re not doing your job. Easier said than done. As if that wasn’t difficult enough, he followed with the second part: a good actor had to make choices. Choices that were believable but also surprising. When someone is able to evoke emotion and surprise an audience while also feeling organic, it elevates the performance to a whole new level.
Then it hit me: that’s exactly what we do every day at Vertigo. Event planning is a behind the scenes performance. Everything we do with lights, set dressing, and scenery serves to showcase you as the star.
Take weddings, for example. There are so many elements that must be there: flowers, cakes, linens, catering, the list goes on. They must be elegant and beautiful. If any part rings false, it can undercut the grandeur and importance of the entire wedding; or any other event for that matter.
But every wedding is unique. Every bride and groom have to make choices; choices about the catering, event venue, and ambiance. Brides (and some grooms) spend their lives dreaming about their perfect wedding. They think about how to make it unique and memorable. I have never had a client tell me that they’ve dreamed of a generic, cookie-cutter wedding since childhood. That is the key to event planning: producing a creative environment that is distinctly appropriate to the magnitude of each event while still leaving room for cultural and traditional elements.
Sometimes creative event choices can backfire. A friend of mine now regrets her heavily-themed wedding. Even though the event design was on trend at the time, her wedding photos are not as timeless as those of her parents. When designing a wedding, you walk a fine line between what’s orthodox and what’s fresh. It’s all in the details, the small choices that make for an unforgettable experience.
When we designed Vertigo, we spent the two years of remodeling the former Verdugo Hills Country Club into a modern event venue. We agonized and delighted over every choice: classic versus modern, traditional versus innovative. Every detail was scrutinized to achieve a sense of elegance and luxury while also conveying an original style that was both timeless and fresh. Often times our dreams were tempered by practical concerns but the hours of labor, decision making, and strategic designing spawned an event space that is breathtakingly classic and uniquely stylish.
That’s what I love about my work. I come in with the refined expertise to create a technically perfect production. I then join forces with brides, grooms, birthday boys, event coordinators and every other client in between to marry their visions with a guaranteed execution to make the real magic happen.
At this point, we have hosted hundreds of weddings and special events in Vertigo’s Black Banquet and White Ballroom but each has been a unique expression of our client’s vision. Vertigo isn’t just a “banquet hall in Glendale”, it’s a stage, a canvas that endlessly evolves for others to plot their masterpieces on. Our rooms at Vertigo are constantly in flux but the structure remains the same. That is the underlying integrity that allows each event to be surprising and seamless, a believable performance if you will.
A rock song has three chords, a verse, and a chorus, but all of the great ones feel fresh and new: timeless. Films have structure and meals require ingredients, but the choices are endless and are often magical. An actor can deliver a technically perfect show, but their choices often lead to a more believable performance. That is what Vertigo is: an efficient structure that provides seamless execution with a creative driving force and passion for immersively textured and surprising experiences.