One of the greatest parties I ever through began with a bag of chips and a broken ice bucket. I was at a hotel in San Francisco for a restaurant convention, and my neighbor knocked on my door. He needed to use my ice bucket because his was leaking (honestly, a weird request on many levels). I almost told him as much, but he had a bag of Doritos, and I wanted Doritos. We ended up talking in the hall and to make a long story short, and impromptu party occurred - everyone on the floor turned up with beer and wine, a tray of tapas appeared from nowhere, and I got to meet my third favorite (living) rapper.
A memorable day can happen spontaneously, but if you need the perfect event to happen on your schedule, it's best to turn to the event production professionals.
Event production is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. In simpler terms, it's all the minute detail work that enables fun events to be magical, memorable, and seamless.
At Vertigo, we're convinced that your event is too important for any detail to be left to chance. Far in advance of the celebration, we're working meticulously so that our floor plans maximize the space of our venue, that load-in and load-out times are confirmed, and that the décor placed on each and every table will enhance the festivities. We pull from a dense and exclusive network of specialists in order to make certain your moment has each and every one of the resources it needs to be a success. Before your guests arrive, we'll have poured ourselves into designing a menu matched with the mood and season of the event, and we'll have ensured that the ingredients we need are fresh and on hand when the day arrives. It is only this diligence that stands as a bulwark against the unexpected.
Your guests will never know the particulars and effort behind your event, but they'll notice that the food is hot, the drinks are cold, and that their experience is curated, impeccable, and fun. They'll be conscious of the quality of the champagne in their flute when they toast. They'll notice the extraordinary sound quality of the song that plays through our speakers at the very moment when the night's VIP enters the venue. And they'll definitely notice—and remember— how relaxed and confident you were, when everything went according to plan. Good event production is invisible, but the smallest detail work leaves an unspoken imprimatur of excellence on your event.
Or you could just wait for a magical stranger to show up with an ice bucket and a bag of chips.